<aside> <img src="/icons/dialogue_green.svg" alt="/icons/dialogue_green.svg" width="40px" /> Your “Why”: What keeps you going / your ultimate goal?
MBL Example: To help producers grow on social media & reach their music goals.
</aside>
<aside> <img src="/icons/dialogue_green.svg" alt="/icons/dialogue_green.svg" width="40px" /> What’s your “Niche”? Niche = Unique Edge + Ideal Follower (Pain Points).
MBL Example: I’ve created a community using social media & now help music artists grow on social media.
</aside>
<aside> <img src="/icons/headphones_green.svg" alt="/icons/headphones_green.svg" width="40px" /> Your Artist Brand: What you bring into all your content.
| What’s your unfair advantage (what makes you unique/stand out)? | |
|---|---|
| What are your values (what makes you authentic)? | |
| How would someone describe you? | |
| What colors would you like in your brand? | |
| What are your hobbies / special skills? | |
| </aside> |
<aside> <img src="/icons/bullseye_green.svg" alt="/icons/bullseye_green.svg" width="40px" /> Target Audience: This is who your content is for.
| Describe your ideal follower: | |
|---|---|
| Are they music makers or non-music makers? | |
| What are their pain points? | |
| How does your content solve their pain point? | |
| What will you do: Educate, inspire, or entertain? | |
| </aside> |
<aside> <img src="/icons/library_green.svg" alt="/icons/library_green.svg" width="40px" /> Content Pillars: These are the different types of content you create.
| Pillar 1 | MBL Example: Motivational Threads |
|---|---|
| Pillar 2 | MBL Example: Social Media Tip Reels |
| Pillar 3 | MBL Example: Brand Reviews |
| Pillar 4 | MBL Example: Producer Secrets Series |
| </aside> |
<aside> <img src="/icons/user-circle_purple.svg" alt="/icons/user-circle_purple.svg" width="40px" /> Name:
| Username | @musicbylukas |
|---|---|
| Display Name | musicbyLukas |
| </aside> |
<aside> <img src="/icons/compose_purple.svg" alt="/icons/compose_purple.svg" width="40px" /> Bio:
| What you do | 🔥 #1 Social Media coach for music artists |
|---|---|
| Who you are | 🎧 CEO of 300K artist community teammbl.com |
| Call to action | 👇 Grow your socials step-by-step |
| Link in Bio | teammbl.com/course |
| </aside> |
<aside> <img src="/icons/categories_purple.svg" alt="/icons/categories_purple.svg" width="40px" /> Instagram Highlights:
Typically, these are your content pillars.
| Example: About Me | |
|---|---|
| Example: Production Tips | |
| Example: Motivation | |
| </aside> |